Press

Every artist has a story to tell. We help tell that story with authority by leveraging the art of Public Relations. Good publicity and press coverage are cost effective tools for broadening awareness of our artists, and public opinion is a crucial lever that can be shaped and managed through good PR. At 102°, we work the entire spectrum of multi-media press opportunities for our artists, including community, local and national trade and news press in print, television and online.

What They're Saying About Our Artists

The Heavy Pets have returned not just from Marin County, but from the mountaintop, like prophets bringing musical salvation. Afterward, I talked briefly with Lloyd again, after he had profusely thanked a horde of well-wishers. “It took so long to do Whale, that by the time we released it, we had kind of surpassed a lot of what was on the record,” Lloyd said as he stood by the kitchen entrance. “[The upcoming albums] are more what we’re doing in the here and now. It captures the best of what we’ve got — at least for the time being."

- Dan Sweeney, CityLink

The Heavy Pets also attract non-jamband types by fusing folk-rock with reggae and R&B, which generates danceable music layered with witty lyricism. This is musical craftsmanship waves better than the past 15 Phish efforts, coming from someone who has heard them all.

- Abel Folgar, Broward/Palm Beach New Times

South Florida’s best jam band, the Heavy Pets, stand on the edge...

- Dan Sweeney, CityLink